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Posted by Nicole Allard Jan 31, 2007 |
Fortunately, creating a blog for your business can bring you the exposure you desire. You will be able to create a readership using RSS feeds, create loyal readers, let people know about your products or services, give special discounts, and have content on your blog to help readers become familiar with your business.
Blogging is a great way to market your business no matter what it is. As a freelance writer I use my blog to promote my work with a blog portfolio. Anyone - potential clients, family, friends, etc. - can go to my blog portfolio and see that I have labels created for each topic I have written about. When you click on a specific topic you can read what I have published on that topic alone instead of scrolling (and wasting time) through hundreds of articles trying to find what you are looking for.
With a business blog you can also have Google ads, outside ads and your ads right there on your blog to help make even more money. I will discuss how to make money with a blog in a future post. You can even hold contests for your readers to keep them coming back! Yes, you need to market your marketing blog! If you can't write compelling, concise content for your blog you can simply hire a blog writer to write them for you. Post at least one blog per week with search engine optimization for the best results.
Happy Blogging!
-Nicky